In the last blog post, I talked about why adding a tinnitus specialty to your audiology practice is a practical and smart addition.
So now the question is, how do you get the word out about this specialty?
If you’ve read this blog and some of our customer success stories on a regular basis, you know one of the biggest obstacles to finding treatment for tinnitus is lack of awareness. We’re not talking about a general public awareness. An amazing fact to consider is that there is a huge lack of understanding among the medical community about tinnitus treatments. They don’t realize there are available sources for mitigating the malady.
It’s up to you to spread the word and I’ve got a great suggestion: brown bag lunches. If you’ve not heard of or attended one, here’s a short definition:
“The purpose is to utilize normal breaks, such as the lunch break, to provide information to attendees in a voluntary and informal setting. It is often followed by a discussion of the topic. These sessions are common at universities and private companies as a medium for knowledge management and internal communications.”
For audiologists, find a local hospital, medical organization, medical trade group or clinic willing to host you and your presentation. Once you have identified a willing partner, you’ve got to get yourself ready.
A good presentation length is 15- 20 minutes. Pull together all your important points to share with the audience. Be sure to include one or two patient success stories. If you start with one, you’re sure to get everyone’s attention. If you can use PowerPoint, consider creating one with photographs and data.
Don’t limit the audience
Work with your hosting organization on getting people to attend. The organization can hopefully do a large part of the work, but make sure to find out what you can do to help; be proactive. If in a medical setting, you may focus on ENTs or other physicians, but don’t forget about nurses, administrators and other health care providers. They could be your best advocates.
Make sure everyone takes something awayAsk attendees at the beginning of the session what they hope to learn. Follow it up with your presentation. Before you finish, revisit some of the audience goals and ask if you met their expectations. This could open up more discussion and position you as the expert.
Always leave plenty of time for discussion
Leave about 10 minutes at the end of the presentation for questions and discussion. Plan to stay after the session for any additional conversations. Don’t forget your business cards and a small flyer if your practice has one.
Share your success stories
Good luck. And when you have a successful event, please let us at Neuromonics know.
Eula Adams, Neuromonics CEO